Are you finding it hard to see how your marketing strategies are impacting your sales?
Maybe your sales teams are struggling to access customer information or research new clients?
Does it feel like your current systems just aren’t working as well as they should?
Whatever the reason that brought you here today, we have tools that can help drive more sales in your company!
Sales enablement tools are an excellent way to see your sales enablement plans come to life and track them every step of the way. But with so many different options available, it can be tricky to choose one that will work for your company. After all, every business works differently and has different needs that must be met - so how can you tell what one is right for you?
It’s easy to find yourself overwhelmed and confused by these tools and how they can help your business (and sales) succeed. So we’ve done the hard work for you.
Today, we have a list of the best sales enablement tools on the market that will allow you to view the success of your sales enablement strategies and grow your business.
What Are Sales Enablement Tools?
Before we get into today’s article, let’s have a quick recap:
Sales enablement tools are a system that will connect your sales cycle and marketing content. You can use these tools to follow the sales process from beginning to end, tracking analytics and content usage. In short, they allow you to see what’s working and what’s not, so you can tweak your plans and boost your sales.
Sales enablement tools are almost like a dashboard of your sales funnel. Providing you select the right tool, you can view your analytics easily, cross-reference them, and use the information to hone your sales plan, which can only mean more success for your company.
Now that we have established what sales enablement tools are, let’s move on and look at what some of the best are, and why you should consider them!
Sales Enablement Tools
Below is our list of the best sales enablement tools out there that will help improve your sales, giving you a more successful business. Check out what tools you could use for your business today.
First up, we have Ambition, which allows you to track performance in a visual and fun way. If you have remote and in-person Sales teams, then it's an option to consider, especially if you are looking to boost their performance!
Ambition allows you to smooth out your onboarding process too, and personalise existing training for your current employees. There is also support for CRM integration, a dialer, and communication tools. It’s a one-stop-shop for boosting your sales and the performance of your Sales teams.
If you need a tool that will help you streamline the search for ideal B2B clients, then Datanyze is the tool for you! The unique eyeball system allows you to scan a client’s information to show relevant data and important qualifiers. You can see how many employees they have, annual revenue, and existing solutions.
By having this information, you can research a client easily, and tailor your sales pitch to suit. The potential client will then feel like you are the perfect fit, increasing your chances of success! As a B2B seller, Datanyze will provide you with the research to generate more clients, plus it will save your staff some time as they won’t need to do tedious research manually.
If your business communicates with clients across multiple social media platforms and email, Cloze is about to change your game. It will pull all your customer interactions and put them on one easy-to-use page, allowing you to see an overview of your relationship with the client.
Gone are the days of manual data entry, the information is there for you to access and follow up with your clients promptly. You can also use Cloze to track documents shared between you and clients, so you can promptly recall the details and ask for speedy feedback. Cloze is the perfect tool for tracking your conversations with clients.
Salesforce offers a comprehensive CRM that comes with a range of sales enablement integrations. You can view sales performance analytics easily, setting the standard for other products in this field.
If you need a data-based platform that allows you to put sales at the heart of your operation, there is no finer choice than Salesforce. It has helped other companies double their revenues according to their homepage, so why not let it do the same for your business?
Hubspot has an industry-leading CRM you are sure to love, but it also comes with fantastic content creation and management tools. If you manage a lot of content and track its conversion, there is no better tool than Hubspot.
There are also plenty of integrations that will allow you to embed it with your current system, meaning your productivity shouldn’t falter when you switch to Hubspot!
Finally, we have Fision, an all-in-one sales enablement platform that allows you to send out customised campaigns from just one dashboard. Sales reps can control when, what, and how they send out content and presentations, and marketers can monitor branding with ease.
You can also view the data easily with a detailed analytics program. You can see what is working and how you can tweak it if there are any issues.
What To Consider When Selecting A Sales Enablement Tool
There are a few factors you should consider when selecting your new sales enablement tool. We have outlined a brief guide for you to follow below.
You will want a tool that is easy to use for you and your employees. Consider how much time will need to be dedicated to setting up and training staff to use the new tool, can you afford to spend this time or is there any easier tool out there? If the tool will solve challenges your team frequently has, then it's worth investing the time to train your staff. By investing time now, you could save time and make more money in the long run. If the tool seems complex to use, however, it’s better to opt for one that's quicker and easier to learn.
What Analytics Can You See?
Does the tool allow you to see the data that you want to see or need to track? A lot of sales enablement tools offer a range of metrics, but do they show you what you need to know, or will you spend time scrolling through pointless graphs? Focus on what you need to see now and use this to help you find the right tool for your business.
You want a tool that shows you the numbers you need to see in an accessible way that can be shared across teams and departments.
Does It Integrate With CRM?
A CRM and a sales enablement tool are not the same. So if you use a CRM, you need a tool that can integrate with it easily. Some tools are designed to integrate easily, allowing you to see how your sales enablement strategies are benefiting your clients, or if they are having any negative impact on sales or business relations.
If you have a CRM system that works for you, look for a sales enablement tool that works with it. Otherwise, you might need to invest in two new systems!
Can Your Content Team Use It?
Without excellent content, you would have no sales, and without sales, you would have no business. So to keep your content consistent and operations running smoothly between your Marketing and Sales teams, have them in one place with your new tool.
You will want a tool that keeps everything in one place and makes it easy for new content to be marketed.
In any business these days, employees are using their phones. So you will want a sales enablement tool that can be used easily on mobile devices. This is vital for those with remote staff or employees that work a lot on the road. If the tool can be used seamlessly on any device, then you can make sure productivity levels never drop off!
You should always consider the price of a new tool, but it is not a huge dealbreaker. Most of these tools feature free trials or different levels of pricing that allow you to scale your operations as the business grows.
And if you don’t have the budget right now, take a look at the tools you already have and see how you can make the most of the integrations to create a smooth and functioning platform for your employees to use.
As you can see, there are some fantastic tools out there that will allow you to streamline your sales enablement plan and view the progress easily. Not only are these tools vital for CEOs, but all employees in your business will benefit from them as well. With the right sales enablement tool, you can all see how your hard work is paying off.
Growthly Group specialises in helping B2B companies make more sales with MarSales™. To find out more about our complete offering, take a look at our MarSales™ Product Guide and get in touch with Growthly Group today.